SEO TiPs

Why Having a Strong Google Profile

Will Soon be Critical

A friend of mine recently asked me to comment on why I felt so strongly the rel=”author” attribute would play a large role in the future of search rankings. In order to answer his question I felt I needed to take this a step further and explain how rel=”author” appears to fit into a much grander plan Google is implementing around personal profiles. Please note, what I have shared with you below is merely my opinion based on experience, analysis, and discussions with some of my fine colleagues in the SEO community; not the least of whom is John Carcutt (my co-host on SEO 101 Radio). 

3 Ways to Get More SEO Value from

Your Social Profiles

Social media and SEO go hand-in-hand when it comes to building your online brand. The two disciplines are intertwined more than ever and the most successful websites are the ones who have managed to leverage social media for SEO and vice versa. No longer existing in separate silos, the lines between social media marketing and SEO are slowly disappearing.

Top 10 Retail SEO Mistakes Brands 

Are Still Making

Last week I asked on Twitter to see what common SEO mistakes were still being made by retail websites. This received a great response, so I thought I’d share the top replies with our readers. I’ve picked some UK high street retail examples to help display the issues raised, but please note that we have no connection with any of these websites – so this is an outside perspective. There may be logical reasons for the examples which we are unaware of, but these have been used in order to highlight where SEO mistakes are commonly made.

Use Searcher Personas to Connect 

SEO to Conversion 

This session of SMX New York 2011 Day 1 is on the topic “Use Searcher Personas to Connect SEO to Conversions”. In this session, expert panelists shows you a clear process that takes business goals and search data and turns them into a blueprint for creating a user experience that starts at the search box and ends with conversion.

2011 Local SEO Industry Survey 

Brings Out Interesting Facts

Every SEO seems to have different views about the nature of our industry, ranging from “exciting” to “dynamic” to “ever changing”. Despite these conflicting views on the over all nature, it is an undeniable fact that the local online advertising market has grown leaps and bounds in the past few years. 

SES: Protecting Your Brand Online 

Protecting Your Brand Online Solo presentation by: Andy Beal, CEO, Trackur The second day of the SES SF 2011, saw a solo presentation by Andy Beal @andybeal, CEO of Trackur.com and Editor-in-chief of Marketing Pilgrim. The focus was on how to protect your brand online before it get hit.

SEO Tips For PR Agencies

Our Online Marketing agency at TopRank has been providing practitioners in the Public Relations industry information and insight on Search Engine Optimization for nearly 10 years. Starting with adding SEO to our media relations services in 2001 to providing SEO consulting to PR industry leaders like Vocus, PRWeb and The PRSA, we’ve been in the thick of SEO and PR for some time.

Why Having a Strong Google Profile 

Will Soon be Critical

Written by: Ross Dunn Oct 25 ~ Category: Uncategorized | Comments Off A friend of mine recently asked me to comment on why I felt so strongly the rel=”author” attribute would play a large role in the future of search rankings. In order to answer his question I felt I needed to take this a step further and explain how rel=”author” appears to fit into a much grander [...]

3 Ways to Get More SEO Value from

Your Social Profiles

Written by: Nick Stamoulis Oct 13 ~ Category: Uncategorized | Comments Off Social media and SEO go hand-in-hand when it comes to building your online brand. The two disciplines are intertwined more than ever and the most successful websites are the ones who have managed to leverage social media for SEO and vice versa. No longer existing in separate silos, the lines between social media marketing and [...]

SEO? Oh, I’ve Heard Of That Before

Written by: James Spinosa Jun 23 ~ Category: Uncategorized | Comments Off Earlier this week I was headed down the elevator and a guy made small talk by asking what I do. As an entrepreneur it usually takes a bit of effort to get people to understand what is that I actually do. I told him that I run a bunch of websites that bring in visitors [...] 

3 Phases of Social Media SEO 

Where Are You At?

Written by: Lee Odden:
Jun 9 ~ Category: Uncategorized | Comments Off As Google puts the squeeze on traditional ranking signals and subsequently, Search Engine Optimization tactics, the growing emphasis on social signals has many SEO practitioners getting more serious about social engagement. While search marketing has been a key part of our consulting practice since 2001, our Online Marketing agency’s work with Public Relations and blogging [...]

How Much Time Do You Spend 

Actually Doing SEO

Written by: Michael Gray Mar 24 ~ Category: Uncategorized | Leave a Comment How much time do you spend doing SEO per day? Or, specifically,
 how much time do you waste reading about SEO 
instead of doing it? Unless you are beginner who is still learning, if you’re spending more than an hour reading about SEO everyday, you’re probably wasting your time.

Fifteen Questions That Will Change 

The Way You Think About SEO 

Forever

Written by: Stoney deGeyter
Mar 10 ~ Category: Uncategorized | Leave a Comment All right, I’ll admit, the title is somewhat over dramatic. But, when you don’t have much to offer, hype it up anyway! Kinda like the movies! This post started from talking about How NOT To Do An Interview: The Basics. What was originally going to be an intro paragraph turned into a full post. When [.